Bukalapak is one of Indonesia's all-Commerce companies with more than 110 million consumers using the site. They enable a large segment of businesses (small, medium, family owned etc.) to offer their services and goods through their platform.
With the massive growth in eCommerce, Bukalapak - like other merchants - has experienced increased risk due to fraudulent transactions. They have been tackling this through a combination of in-house capabilities and various third-party acquired fraud tools with moderate to little success. This has led to lost online sales and poor experience for their customers.
Bukalapak knew that this was not a long-term solution for them, and they needed to adopt a solution that leverages modern techniques to identify and thwart fraud before it happens, as well as improve online sales through a seamless experience for their customers.