Vodafone UK set out to reinvent its prepaid top-up journey—aiming to boost revenue, eliminate fraud, and deliver a seamless digital experience for customers. By partnering with Vesta, Vodafone successfully migrated top-ups from legacy voice channels to a unified digital platform, achieving:

• 8% revenue growth in the first year
• 210% increase in app top-ups over 21 months
• Zero customer friction

Explore how Vesta’s fraud prevention and payment acceptance solutions helped one of the UK’s largest mobile operators modernize its PAYG business and maximize results across all digital touchpoints.