Green Sheet: Black Friday Different Not Dead



    Black Friday 2020: What merchants can expect. 

    Is it dead or will it be different? 

    Srividya Sunderamurthy weighs in on what online merchants can expect this holiday season.

    “There are still too many merchants that, in an effort to mitigate fraud risk, turn away good customers.” A practice no one can afford this year." Preventing fraud and false declines will be an important imperative. Read the full perspective from Dale Laszig from The Green Sheet and our ecommerce partner Shopify Plus.

    Read the full article here.

    Vesta Team

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