Vodafone UK digital migration
Vodafone UK’s PAYG digital migration started in October 2017 when Vesta was adopted into the My Vodafone app.
This migration has allowed customers to experience the same top-up journeys in app as in voice channels.
The success of the new My Vodafone app experience is evident by the change in customer behaviour from migration to app top-ups increasing by 210% in 21 months.
The digital migration has continued in 2019 with Vodafone migrating online top-up payments to Vesta in September to take advantage of the same benefits experienced in the voice and app channels
• Lowered channel costs
• Increased approval rates
• Eliminated fraud
• Reduced PCI scope
Vodafone is one of the UK’s largest mobile operators, offering consumer and business mobile, fixed and data services.
Vodafone is also considered an industry leader in IoT technology and provides cloud, security and carrier services to business customers.