Leadership

    Vesta is led by a team of industry experts who challenge the status quo and cultivate a culture of inclusion and innovation.

    Ron Hynes

    Chief Executive Officer

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    Ron Hynes

    Chief Executive Officer

    Ron Hynes, CEO at Vesta, has a 20-year track record of leading and scaling high-growth payment businesses. His background spans a variety of established and startup fintech companies, including four years at the helm of Mastercard’s global prepaid business, where he led global revenue and market share growth. Most recently, as CEO of UniRush, he led the turnaround and eventual sale of the company and its RushCard business to GreenDot.

    Tom Nebel

    Chief Financial Officer

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    Tom Nebel

    Chief Financial Officer

    Tom Nebel leads Vesta's financial team, and has been with the company for over 10 years, initially joining in 2010. Prior to joining Vesta, Tom worked in a variety of senior management roles at global companies such as KPMG, and Central European Media Enterprises.

    Tan Truong

    Chief Operating Officer

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    Tan Truong

    Chief Operating Officer

    Tan Truong is a seasoned executive with 17+ years of experience building and leading technology, product, and operations teams to create a high-performance, innovative culture. 

    Prior to joining the team at Vesta, Tan worked at several different payment and financial technology companies including, FSV Payment Systems (US Bank), Green Dot, and SVM (Blackhawk Network Business).

    Mercedes Kelemen

    Chief People Officer

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    Mercedes Kelemen

    Chief People Officer

    Mercedes Kelemen leads Vesta's People and Culture Team and brings over 20 years of HR leadership experience to this role.

    Before joining the Vesta team, Mercedes grew, scaled, and transformed numerous tech, SAAS, and finserv/fintech companies in her people leadership capacity. Most recently, she was Director of HR for Travelex's global product and payments team and Director of HR of their North American operations. 

    She loves hanging out with her family and friends in her personal time. Mercedes is passionate about travel and discovering new cultures. She has visited more than 100 cities in over 40 countries and lived on three continents.

    Hrishi Talwar

    Chief Product Officer

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    Hrishi Talwar

    Chief Product Officer

    Hrishi brings 20+ years of product and technology experience in the financial services, payments, and mobility businesses, launching several enterprise and consumer product solutions and platforms from the ground-up, commercializing and creating net positive revenue and value for several Fortune 50 companies as well as start-up organizations.

    Most recently, Hrishi was responsible for the Identity, Fraud & Compliance business at Equifax, leading the overall product strategy and execution of innovative solutions and platforms that leverage the extensive Equifax and partner data ecosystems to help improve identity trust, customer acquisition, retention and channel profitability for business clients and the end consumer. 

    Prior to joining Equifax, Hrishi has led and created innovation labs, formulated product, and marketing strategies for First Data (now Fiserv), Nokia, Panasonic, Motorola and others.

    Tomika Bacon

    Chief of Staff

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    Tomika Bacon

    Chief of Staff

    During her 20+ year tenure as a business transformation and change manager in financial services, Tomika has integrated interactive payments solutions resulting in high performance, strong employee engagement, and enhanced customer experience. Most recently she was the Channel Strategy Leader and Chief of Staff for the U.S. Bank/Elavon Payment Solutions Team. She is also a certified executive coach and performance consultant. Tomika holds a master’s degree in business administration from Arizona State University and a bachelor’s degree in Journalism from The University of Georgia. Go DAWGS!

    Tomika is active in the Alpharetta, Georgia community serving as Past President of the National Charity League, Northeast Atlanta Chapter; Sustaining Member of the Junior League of Atlanta; Corresponding Secretary for the North Fulton Area Section of NCNW; and serves as the Confirmation Chair and youth leaders for St. James United Methodist Church. In her spare time, she enjoys traveling, interior design, and poetry/open mic nights.

    Shabab Muhaddes

    General Manager, Asia Pacific

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    Shabab Muhaddes

    General Manager, Asia Pacific

    An accomplished professional with international experience in the payment and banking industry, Shabab has over 15 years of extensive knowledge of payments (10 years in Asia) at both Visa and MasterCard, across multiple functions and senior leadership positions in Sales, Product and General Management.

    Before payments, Shabab spent six years in the wealth management industry in New York and consulted for the UN Department of Economic and Social Affairs in New York. He moved to Singapore from the United States of America in 2010 and has been living in Singapore for the past 10 years.

    Paddy Beagan

    General Manager, Europe

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    Paddy Beagan

    General Manager, Europe

    With over 20 years of experience of Fintech, Payments, Fraud and Telco, Paddy joined Vesta in 2009 as European Account Director. He specializes in complex C-Level SaaS sales solutions and strategic Tier 1 partnership development for these sectors. An MBA graduate and with a diploma in digital marketing, he has worked with brands such as Vodafone, British Telecom, Western Union, In Driver, Liberty Global, 02 Telefonica & Siemens.

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