Leadership

    Vesta is led by a team of industry experts who challenge the status quo and cultivate a culture of inclusion and innovation.

    Ron Hynes

    Chief Executive Officer

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    Ron Hynes

    Chief Executive Officer

    Ron Hynes, CEO at Vesta, has a 20-year track record of leading and scaling high-growth payment businesses. His background spans a variety of established and startup fintech companies, including four years at the helm of Mastercard’s global prepaid business, where he led global revenue and market share growth. Most recently, as CEO of UniRush, he led the turnaround and eventual sale of the company and its RushCard business to GreenDot.

    Shimon Steinmetz

    Chief Financial Officer

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    Shimon Steinmetz

    Chief Financial Officer

    Shim Steinmetz has over 20 years of experience partnering with management teams and private equity investors to boost operational performance. Prior to joining Vesta, Shimon was a Senior Director at Alvarez & Marsal in the CFO Services & Transformation practice, where he specialized in corporate transformation. His client work includes interim leadership roles, M&A execution & integration, capital markets strategy, and operational improvement. Most recently he served as Interim CFO at MerchantE (Atlanta, GA)  where he executed an enterprise transformation that delivered a significant increase in enterprise value. 

    Shimon received an MBA from the University of Chicago Booth School of Business and an undergraduate degree from Yeshiva University. In his spare time he enjoys skiing, cooking and philanthropy.

    Tan Truong

    Chief Operating Officer

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    Tan Truong

    Chief Operating Officer

    Tan Truong is a seasoned executive with 17+ years of experience building and leading technology, product, and operations teams to create a high-performance, innovative culture. 

    Prior to joining the team at Vesta, Tan worked at several different payment and financial technology companies including, FSV Payment Systems (US Bank), Green Dot, and SVM (Blackhawk Network Business).

    Mercedes Kelemen

    Chief People Officer

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    Mercedes Kelemen

    Chief People Officer

    Mercedes Kelemen leads Vesta's People and Culture Team and brings over 20 years of HR leadership experience to this role.

    Before joining the Vesta team, Mercedes grew, scaled, and transformed numerous tech, SAAS, and finserv/fintech companies in her people leadership capacity. Most recently, she was Director of HR for Travelex's global product and payments team and Director of HR of their North American operations. 

    She loves hanging out with her family and friends in her personal time. Mercedes is passionate about travel and discovering new cultures. She has visited more than 100 cities in over 40 countries and lived on three continents.

    Hrishi Talwar

    Chief Product Officer

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    Hrishi Talwar

    Chief Product Officer

    Hrishi brings 20+ years of product and technology experience in the financial services, payments, and mobility businesses, launching several enterprise and consumer product solutions and platforms from the ground-up, commercializing and creating net positive revenue and value for several Fortune 50 companies as well as start-up organizations.

    Most recently, Hrishi was responsible for the Identity, Fraud & Compliance business at Equifax, leading the overall product strategy and execution of innovative solutions and platforms that leverage the extensive Equifax and partner data ecosystems to help improve identity trust, customer acquisition, retention and channel profitability for business clients and the end consumer. 

    Prior to joining Equifax, Hrishi has led and created innovation labs, formulated product, and marketing strategies for First Data (now Fiserv), Nokia, Panasonic, Motorola and others.

    Tomika Bacon

    Chief of Staff

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    Tomika Bacon

    Chief of Staff

    During her 20+ year tenure as a business transformation and change manager in financial services, Tomika has integrated interactive payments solutions resulting in high performance, strong employee engagement, and enhanced customer experience. Most recently she was the Channel Strategy Leader and Chief of Staff for the U.S. Bank/Elavon Payment Solutions Team. She is also a certified executive coach and performance consultant. Tomika holds a master’s degree in business administration from Arizona State University and a bachelor’s degree in Journalism from The University of Georgia. Go DAWGS!

    Tomika is active in the Alpharetta, Georgia community serving as Past President of the National Charity League, Northeast Atlanta Chapter; Sustaining Member of the Junior League of Atlanta; Corresponding Secretary for the North Fulton Area Section of NCNW; and serves as the Confirmation Chair and youth leaders for St. James United Methodist Church. In her spare time, she enjoys traveling, interior design, and poetry/open mic nights.

    Shabab Muhaddes

    General Manager, Asia Pacific

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    Shabab Muhaddes

    General Manager, Asia Pacific

    An accomplished professional with international experience in the payment and banking industry, Shabab has over 15 years of extensive knowledge of payments (10 years in Asia) at both Visa and MasterCard, across multiple functions and senior leadership positions in Sales, Product and General Management.

    Before payments, Shabab spent six years in the wealth management industry in New York and consulted for the UN Department of Economic and Social Affairs in New York. He moved to Singapore from the United States of America in 2010 and has been living in Singapore for the past 10 years.

    Paddy Beagan

    General Manager, Europe

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    Paddy Beagan

    General Manager, Europe

    With over 20 years of experience of Fintech, Payments, Fraud and Telco, Paddy joined Vesta in 2009 as European Account Director. He specializes in complex C-Level SaaS sales solutions and strategic Tier 1 partnership development for these sectors. An MBA graduate and with a diploma in digital marketing, he has worked with brands such as Vodafone, British Telecom, Western Union, In Driver, Liberty Global, 02 Telefonica & Siemens.

    Daniel Ortiz

    SVP, Head of Sales, LATAM

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    Daniel Ortiz

    SVP, Head of Sales, LATAM

    Daniel brings decades of successful international management experience in sales, new business development, key account management, territory oversight, client relationship building and customer satisfaction in start-up and matrixed B2B environments. Most recently he was Head of Business Development and Alliances - LATAM at Clear Sale. He is recognized as a top Business Driver, Technology Evangelist and Change Agent with the ability to adapt to rapidly changing industry trends and support new product launches into growth-oriented business sectors. He is passionate about helping companies fight some of the biggest challenges the world is facing: Fraud, Cybercrime, Identity theft, Corruption, Money Laundering, Economic Sanctions and Terrorist Financing, Payments, Biometrics & Digital On-boarding.

    He loves to coach, guide and develop people at their highest level having built high performance teams for LATAM with different companies in sectors such as Financial, Government, Fortune 500’s and eCommerce.

    A huge sports fan, Daniel enjoys scuba diving, skiing and competing in Ironman Triathlons. Daniel loves to travel with his family and spending time on the beach or in the snow.

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