Digital payments and the threat of card-not-present fraud are here to stay. So what can be done to manage fraud while also reducing friction in the customer journey?
Tech Collective — a leading online publication that reports on the latest tech news and trends in Southeast Asia — recently published an article authored by Vesta's GM of APAC, Shabab Muhaddes. In the article, Shabab discusses the difficulty of balancing fraud prevention and the customer experience of a website.
Here’s what you can expect to learn:
The current state of eCommerce fraud
A review of customer sentiments towards online payments in Southeast Asia
Tactics to improve your fraud prevention strategy without introducing unnecessary friction
"By enabling fraud prevention solutions to accurately determine the legitimacy of a transaction without causing any unnecessary friction during the checkout process, false declines can be significantly reduced, resulting in a smoother customer journey and quicker checkout experience." - Shabab Muhaddes, Vesta GM of APAC