Tech Collective — a leading online publication that reports on the latest tech news and trends in Southeast Asia — recently published an article authored by Vesta's GM of APAC, Shabab Muhaddes. In the article, Shabab discusses the difficulty of balancing fraud prevention and the customer experience of a website.

Here’s what you can expect to learn:

• The current state of eCommerce fraud
• A review of customer sentiments towards online payments in Southeast Asia
• Tactics to improve your fraud prevention strategy without introducing unnecessary friction
  

"By enabling fraud prevention solutions to accurately determine the legitimacy of a transaction without causing any unnecessary friction during the checkout process, false declines can be significantly reduced, resulting in a smoother customer journey and quicker checkout experience." - Shabab Muhaddes, Vesta GM of APAC

Read the full article on the Tech Collective website...