Your approval rates dip when you lock yourself into rigid, rules-based transaction analysis decisions. Orders that look suspicious may be perfectly legitimate, which is why you need a people-powered approach to reviewing the validity of business transactions. Through powerful machine learning and AI capabilities coupled with our commitment to customer support, Vesta empowers your business to authorize more legitimate transactions and accurately detect fraudulent ones.
Being wary of fraud is wise, but take it too far and you might miss out on prospective customers. Individual businesses lose up to 3% of their revenue due to false declines, mainly due to their hard-coded fraud protection measures that flag ‘suspicious’ behavior when it shouldn’t. Vesta brings unparalleled accuracy to your payment approval processes, ensuring you’re able to tell the good customers from the bad ones and, in turn, bring in more revenue and ensure customer satisfaction.
Striking the perfect balance between effective fraud protection measures and a streamlined user experience can be challenging. Cart abandonment rates will soar if your fraud solutions cause friction for prospective customers, but leaving the door open for fraud is not an option. Vesta’s seamless pre-authorization decisioning solutions keep your checkout experience frictionless while ensuring customers are safe.
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