eGift Card Fraud
Digital gift cards are more popular than ever — but they are also associated with having the highest fraud rate of any digital product. Fraudsters favor eGift card purchases with stolen credit cards because they’re anonymous, transferable, universal, and easily liquidated.
50%
of merchants have declined orders from legitimate customers
1-4%
of U.S. revenue is lost to gift card fraud
35%
growth projected in U.S. gift card sales
Approve more eGift purchases
You can grow your eGift card sales without accepting unnecessary risks. Vesta’s machine learning models learn from billions of data points to deliver up to a 97% approval rate on transactions.
Frictionless verification
Provide a seamless eGift shopping experience and enable customers to use their gift cards right away, without approval delays or too many identity verification steps.
No liability
Let more orders in without fear of fraud: every approved transaction is covered by our 100% chargeback guarantee. If we’re wrong, it’s on us.
eGift Card Solutions
Approve transactions in real time while preventing fraudulent purchases. Vesta’s AI solution — including our proprietary risk decision engine and expansive data consortium — is proven to help grow revenue by addressing the pervasive causes of eGift card fraud.
View SolutionsBy 2024, revenue lost to fear of fraud is projected to outpace eGift card sales. Check out Vesta's MRC webinar for strategies to flip that script.
Discover how our clients expanded their eGift card sales with zero fraud liability.
The Vesta team was extremely helpful during our integration - both through an API for a custom app and through an eCommerce platform plugin. The integration only took about 4 weeks, and we are very satisfied with our risk approval and chargeback rates.
Matt Frye | CEO, CardNow
Read CardNow Case StudyBroadening accessibility to, and confidence in ACH payments helps advance that vision by giving consumers and merchants a secure, convenient, friction-free payment option.
Lowell Putnam | Head of Partnerships, Plaid